2008 Woodie Awards
Starbucks pours out some hot new visual 'flavor'
Beth S. Elliot
Issue date: 1/24/08 Section: Campus News
This quarter students may notice a big difference as they stop in for their
morning cup of coffee - a facelift.
During finals week of the fall quarter, Starbucks began closing early in order
to begin remodeling. The store closed entirely in the early weeks of December.
While they are still finishing up a few cosmetic details, the store is back to
regular hours, ready to serve.
Store manager Stephen Mesler says that the store was long overdue for a change.
While the corporate office was in charge of choosing the "classico style"
design, he was able to influence some of the changes.
Serving counters were lowered to meet with the Americans with Disabilities Act
standards, tables and chairs were changed to a square, library style that
allowed for more seats, and more outlets were added. There are electrical
outlets at almost every table so that more customers have access.
"It's really student-friendly," Mesler said. There is also a bar at the end of
the serving counter. Mesler hopes the availability of more seats and the
addition of outlets will encourage customers to enjoy their purchase inside the
store.
Along with the remodel, they increased their stock of reusable "for here"
serve-ware. These are the non-paper cups that are used when the customer doesn't
order "to go." Mesler says that Starbucks wants to encourage customers to
dine-in and help cut down on the waste of disposable cups.
When walking through the door, customers may notice a wall dedicated to local
artists. One of Mesler's favorite tasks is choosing the artists that will be
featured in upcoming months. However, there is a lot of competition.
"We're booked through summer 2010," Mesler said.
The railing on the wall will be extended to show more artwork. There is also
space for the artist to display a small bio as well as flyers and business
cards.
However, this month's artist was determined to remain anonymous, identified only
by the scrawl on the bottom right corner.
morning cup of coffee - a facelift.
During finals week of the fall quarter, Starbucks began closing early in order
to begin remodeling. The store closed entirely in the early weeks of December.
While they are still finishing up a few cosmetic details, the store is back to
regular hours, ready to serve.
Store manager Stephen Mesler says that the store was long overdue for a change.
While the corporate office was in charge of choosing the "classico style"
design, he was able to influence some of the changes.
Serving counters were lowered to meet with the Americans with Disabilities Act
standards, tables and chairs were changed to a square, library style that
allowed for more seats, and more outlets were added. There are electrical
outlets at almost every table so that more customers have access.
"It's really student-friendly," Mesler said. There is also a bar at the end of
the serving counter. Mesler hopes the availability of more seats and the
addition of outlets will encourage customers to enjoy their purchase inside the
store.
Along with the remodel, they increased their stock of reusable "for here"
serve-ware. These are the non-paper cups that are used when the customer doesn't
order "to go." Mesler says that Starbucks wants to encourage customers to
dine-in and help cut down on the waste of disposable cups.
When walking through the door, customers may notice a wall dedicated to local
artists. One of Mesler's favorite tasks is choosing the artists that will be
featured in upcoming months. However, there is a lot of competition.
"We're booked through summer 2010," Mesler said.
The railing on the wall will be extended to show more artwork. There is also
space for the artist to display a small bio as well as flyers and business
cards.
However, this month's artist was determined to remain anonymous, identified only
by the scrawl on the bottom right corner.
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