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Microsoft's Zune versus Apple's iPod

Ray Quero

Issue date: 1/10/07 Section: Opinion
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John Madden, the great football

player, coach and announcer once

said, "The only yardstick for success

our society has is being a champion.

No one remembers anything

else." Winning is the goal and now

everything has an arch rival: Notre

Dame vs. USC, Boston Red Sox vs.

the New York Yankees, and UW vs.

WSU. Rivalries don’t just stop at

schools and sports, they’ve spread to

the world of business.

Last November Microsoft

unleashed its mp3 combatant Zune

into the digital music playground to

compete against the Apple Ipod. If

you have money to spare you can

purchase either one of these, but

which one reigns supreme?

The Zune and Ipod both come

with built-in memory. Both players

come with their very own marketplace

so you can easily find the latest

charts, new releases and download

the latest songs.

Microsoft Zune

Good:

The Zune throws down with a

nice 3 inch screen. The screen can

Bad:

Zune has done its best to enter the

MP3 digital play war but lacks many

innovative features from Apple. The

Zune doesn’t have the little features

like a clock, games, stopwatch and

calendar. These things seem irrelevant

which may be a reason why

Microsoft didn’t implement these

Apple iPod

Good:

The iPod may have a smaller

screen but is thinner, smaller and

lighter then its nemesis. It comes in

at 4.8 ounces in comparison to Zune

at 5.6 ounces. The smaller and lighter

feel of the iPod makes it feel more

portable and a lot more comfortable

to carry around. Both the Zune and

iTunes marketplaces allow the user

to download songs but at iTunes

you’re able to download movies,

TV shows, podcasts, and games at

reasonable prices. The software that

comes with iPod gives you more

variety of things to download which

gives the iPod more potential. The

Bad:

Despite all of Apples technology

they failed to get the users more

involved. iPod doesn’t allow music

or pictures to be transferred from

one device to another. Having this

feature would be a money making

feature especially with the amount

of iPods in the market. With the iPod

the user does not have the ability to

change the background or theme

like the Zune. The iPod also does

not sport an FM tuner radio. This

may not seem like a big deal for

most but for some, listening to the

same old songs just gets a bit boring.

The lightweight and thin design also

makes the iPod feel more fragile and

breakable. This means more money

from the user has to be spent on

device protecting accessories just to

keep their iPod in good shape.

Zune may have a bigger screen

and have a wireless feature, but the

touch wheel patented by Apple is

one of the most innovative features

the iPod sports. Not only does iPod

have more features- it also has more

choices. If 30gb of memory is to

much for you, step it down to an

iPod nano, or an iPod shuffle and

have a choice at all different colors.

features, but for those who like to

do more then just listen to their

mp3 players, it’s a setback. Perhaps

the most important thing that sets

the Zune back is that it’s taken

Microsoft forever to get it out in

the world. The iPod has been out

for about four years now and they

have had more time to get their mp3

player out at the right time and have

more accessories to accommodate

their consumers.

be held vertical for those nice portrait

pictures and turned horizontal

to watch crystal clear movies. Now

you might think that 3 inches is one

small screen but when you’re viewing

images and movies that small, the

half inch the iPod lacks makes a huge

difference. Microsoft also wanted

the consumer to be able to individualize

their Zune by adding a feature

to have changeable backgrounds and

changeable themes. Microsoft also

implemented a neat wireless feature

that allows you to transfer music and

pictures to another Zune device. It

also sports a built in FM radio tuner

so when you get bored listening to

your own songs, you can switch to

radio mode and jam that way. The

Zune Marketplace also holds a slight

edge over the iPod. Downloading

songs is only 79 cents compared to

the 99 cents on iTunes.


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